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Gopher FAQ

Why should I advertise on Gopher?

Most business transactions within Australia are now beginning with a simple Internet search, which is why it is becoming increasing important for businesses to have an online presence. The most important aspect of an online presence is the ability to be found online and to make your business stand out among the mass of information available online.

Gopher offers a modern presentation of your business on the Internet. A Gopher listing can include mapping, promotions and social network integration. Our site is designed for functionality and speed. Our Gopher sites maximise search-engine traffic opportunities, with Gopher results pages and business profile pages all indexed by search engines, such as Google, to enable a global demographic of users the opportunity to find your business listing.

What sort of businesses benefit from advertising on Gopher?

Gopher provides businesses with the benefit of exposure to potential customers. Gopher is beneficial to businesses that do not have a significant web presence (or do not have a website at all). This is due to its search-engine friendly design and premium presentation, which can be achieved without the costs of a customized web design firm. For all invested businesses Gopher is a vital part of your online presence and marketing strategy, assisting in maximised web traffic and helping you get the most out of your investment.

How does Gopher work?

Users can search Gopher for a business by name, business type and / or location. Simply type in the name of the business you are looking for. Results list paid advertisers first. You can then click any business on the results list to view its ‘Profile Page’ which features detailed descriptions of the business, complete with a contact form, draggable map and image gallery.

How do I upgrade my advert?

Just call us on 1800 266 762 and we can upgrade immediately over the phone. The results of your upgrade will be visible on the website within 2 hours. Remember, when more than one business has the same level of advert, our result rankings operate on a “first-come-first-served” basis. So it definitely pays to get in quick!

Can I advertise if I don’t have a computer?

Yes – you can register your business over the phone by calling 1800 266 762 or you can register online from any computer, as long as you have access to a valid email address.

How do I add my business to

Adding a business to Gopher’s database is easy and FREE! First you need to sign in. If you are unregistered click on the ‘Not registered’ link at the top of the page (or register here). Once registered and signed in, click on the ‘list a business’ link at the bottom of the page. Simply fill out the form and your business will be added to our database immediately and should appear in searches within 2 hours. As many businesses as you like can be added.

My business is already listed, how do I add more information?

No problem. What you should do is first register, then let us know which company you would like us to link your account to. Before adding a business to your account, we will have to verify that you are authorised to represent that business, usually by email or phone. You’ll be notified when the process is complete.

Where do I send images to that I want on my listing?

Email any electronic images to Please check our artwork specifications (PDF) for electronic files.

How do I register?

Simply click on the ‘Not registered’ link at the top of the page (or register here) and fill out the short form. Once registered you’ll be able to add businesses for free and save business contact details in your Gopher contacts list.

I’ve lost my password?

Don’t worry, we can email it to you, as long as you still have access to the email address you registered with.

I’ve added my business, how long until it shows up?

Your business Profile Page will be created immediately and you’ll receive an email with a link to it shortly after submitting the ‘Add a business’ form. Your business should start appearing in search results within 24 hours (on business days).

How do I improve my ranking in the search?

Search result ranking is determined by the level of advert that you purchase. Gopher offers multiple levels of paid business listings. Each level offers an increased number of business categories, which improves the number of times your business will appear in search results. For more details, call us on 1800 266 762