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Online Activities Taking Australian Businesses by Storm!

Published on 18 November 2011

The Internet has become a major part of the average Australian household today. According to the Australian Bureau of Statistics, as of the end of June 2011 there were over 17 million Internet users in Australia, 10.9 million of which are household subscriptions and the remaining 6.1 million have mobile access to the Internet. This is a major marketplace for any business looking at increasing trading activities.


Actively Online


You are able to do just about anything via the Internet these days. Some of the things you can do on the Internet, which was not possible two decades back, are:



  • Online shopping – Internet consumers can purchase just about anything they can think of via the Internet; from books to clothes to holiday packages to house pet. Online shopping is a big deal and I will talk more about this revolutionary method of consumerism later in this blog.

  • Connect with the world – the Internet takes away physical and geographical boundaries, making the Internet one big global village through social media and networking sites like Facebook, Twitter and LinkedIn.

  • Instantaneous Communication – emails and instant notifications from social media sites notifying you of messages and information relevant to you so that you can respond immediately.

  • Get a degree – yes, some universities offer courses and study options that are online!


These are just a few of the things which the Internet has made possible for us today. And with broadband Internet access becoming more common and with the roling out of the NBN, the speed at which these activities are conducted is increasing.


In Western Australia, between 2008 and 2009, the Australian Bureau of Statistics recorded over 60% of households had access to broadband Internet - and that is three years ago now, so you can imagine that this statistic would have increased significantly.


Online Shopping and Social Moms


According to Nielson, about 72% of women and 68% of men in emerging and developed countries shop online. Australia comes under the developed countries category. And the group with most online shopping activities are women between the ages of 35 – 54. These women are referred to as ‘social moms’ because of their increasing online activities.


In a recent study conducted by Nielson called Women of Tomorrow : A Study of Women Around The World, they reported that social moms are a driving force of online social networking and shopping activities.


According to this study, women within this age group are 86% more likely to shop online for products which affects them, like cosmetics, skin and hair care products.


Businesses have also exploited this huge business potential by marketing their goods and services online to especially appeal to this group of women. This is reflected in the Nielson study, where it was found that women are 81% more likely than the general public to follow brands they like online and 51% more likely to download coupons. So the key lies with the women!


At Gopher Western Australia, we too, understand the power of the Internet and how it can influence consumerism. That is why we offer more than just a place for Australian businesses to put their name. Gopher WA isn't just a print directory online, Gopher WA is designed specifically to get businesses listing with Gopher WA, found online by potential customers looking for their services.  Gopher WA gives people in WA the opportunity to fund businesses that are local to them in WA.  Gopher recognising the powers and potential of the Internet and the importance of being where people are looking, also offers Social Media packages to help businesses meet their online advertising goals. 


So when it comes to get your business online and making the most of the amazing oppirtunities online advertising offers you, now is the time to make your more.  Take the first step and contact Gopher today, give us a call on ph:1800266762!  There is a whole online world waiting to be utilised by your and your business today!


Have a great week!


Christine